A new dimension in trade
AsiaCenter is a trade centre comprising several hundred companies within the heart of Europe with excellent logistic access, reaching not only the members of the European Union, but also the neighboring Central East European countries. It provides contemporary, high quality business environment for quality manufacturers of Asian products for their Central East European base. Facing further expansion, the AsiaCenter now features 125,000 square metres of gross business area, hosting 500 showrooms and 12 Asian nations in a modern infrastructure with a touch of Feng Shui design.
AsiaCenter functions like an all-year permanent exhibition centre, right on the spot where the products of the exhibitors are meant to be marketed. Operating a showroom at AsiaCenter is an incomparably smaller investment for Asian traders, and is within convenient access for European traders as well.
Customer Profile
AsiaCenter serves as a unified marketing platform for quality Asian manufacturers and exporters who would like to expand on the markets of the European Union. Partner companies benefit from the usage of the AsiaCenter brand name, which in an already introduced European reference brand. This helps traders to attract awareness for their own brands. Ideal partner companies of AsiaCenter qualify by having strong financial background, stable and constantly available export potential, quality and EU-conform product lines. All product categories of the light industrial domain are welcome that represent good quality, and face market demand in the Central / Easter European region. Product categories include:
o fashion, garments
o textile and home textile
o shoes, footwear
o accessories and jewelry
o leather goods, bags
o home decoration
o gifts & crafts
o IT products
o household electronics
o electronic entertainment
o kitchen utensils etc.
Country focus
AsiaCenter currently promotes 500 operating showrooms, these represent numerous Asian and Middle East nations (including China, Vietnam, India, Mongolia etc.). Several Hungarian enterprises dealing with Asian products can be found at AsiaCenter. AsiaCenter extends its marketing activities not only to Hungary, but also to the surrounding markets in the Central and Eastern European region. Countries targeted by communication are: Hungary, Austria, Czech Republic, Poland, Slovakia, Romania, Bulgaria and Slovenia within the European Union, and additionally Ukraine, Serbia and Croatia.
TPO showrooms
The Trade Promotion Office (TPO) is a pilot project of AsiaCenter involving numerous country-specific showrooms with the intention to present the export potential and the pull products of a certain Asian economy. The TPO model is offered to trade promotion organizations and governmental trade agencies to establish a permanent exhibition space on the target markets where the products are intended to be sold. It may also serve as an incubator for companies that would like to save on market entry expenses without sacrificing promotion.
Investors
The AsiaCenter is an entirely private-owned company, fully financed by STRABAG SE. STRABAG SE is one of the leading construction companies of Europe, with over 70,000 employees and a turnover of € 12 Billion (2008 data). It is a dynamically growing enterprise with leading market positions in numerous Central and Western European countries.
This strong corporate and financial background enabled the AsiaCenter project to be financed and constructed at a high quality standard, and is provides for a stable background for both the daily operation and the future business development of the company.
Government Support
AsiaCenter, as a prominent representative of foreign trade between Europe and Asia, maintains good relations with all the trade and diplomatic missions of its Asian focus areas.
The close cooperation with the Asian embassies and trade promotion organizations (regarding their offices both in Hungary and in their homeland) supports the better understanding of the partner countries, and facilitate a range of procedures from delegation visits to visa application or company registrations.
AsiaCenter is proud to support trade and diplomatic missions with event hosting and conferencing, as well as with the establishment of TPO showrooms as described above.
Facts and Figures about AsiaCenter
Owner: STRABAG SE (private, 100 %)
Value of investment: € 200 Million
Date of opening: 7 March 2003
Address: H-1152 Budapest, Szentmihályi út 167-169.
Basic area: Phase 1: 125,000 m2, Phase 1+Phase 2: 205 000 m2
Area of showrooms: 36,000 m2
Area of offices: 4,000 m2
Area of warehouses: 10,000 m2
Number of floors: 8
Number of premises (Phase I.): 850
Number of parking places: 2,200
Location
AsiaCenter is located on the Eastern rim of Budapest, close to the M3-M0 highway interchange. It lies about 15 minutes from the City and only 25 minutes from the Budapest Ferihegy International Airport. It is situated in a strategic location in a dynamically developing commercial and industrial district of Budapest.
Address: H-1152 Budapest, Szentmihályi út 167-169.
GPS: N 47° 32’ 53” E 19° 08’ 52”
Corporate Social Responsibility
AsiaCenter is a role player in the Hungarian economy that has always respected and supported social values. In line with this sense of responsibility, AsiaCenter regularly acts in favor of several environmental or social issues.
Recent CSR activities of AsiaCenter include:
o Donation to for the cause of the victims of the Indian Ocean Tsunami (2004)
o Donation of computers to the Chinese-Hungarian Elementary School in Budapest (2007)
o Sponsoring the participation of the Hungarian team on the World Transplant Games (2007 & 2008)
o Financial Support for the development of the Budapest 15th District bicycle network (2008)
o Donation to for the cause of the victims of the Sichuan Earthquake (2008)
o Sponsoring the participation of Szolnok University College at the New Delhi EU Higher Education Fair (2008)
o Participation in the Earth Hour event (2009)
o Supporting the Chinese-Hungarian Bilingual Primary School by new bicycle holders (2009)
Photo Gallery
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